Post by account_disabled on Mar 5, 2024 5:51:56 GMT
Taking responsibility for themselves and other urgent problems is the response of the new generations to social change, according to the 2021 Millennial and Gen Z Survey by Deloitte —a private professional services firm in the world. Additionally, millennials and Gen Z want responsible brands.
That was his response after more than a year of the health emergency, the economic impact that it brought with it, political instability, climate change and social discord.
What are the priority problems for two of the generations that are causing the most noise due to their actions and way of thinking in recent times? Are they taking responsibility and getting to work? What is your position towards companies?
Millennials and Gen Z
According to the survey, Millennials and Generation Z came of age at the same time that online platforms and social media gave them the ability and power to share their opinions, influence distant people and institutions, and question the authority in new ways.
These forces have shaped their worldviews, values, and behaviors.
The ability of digital natives to connect, convene, and create disruptions through their keyboards and smartphones has had a global impact.
From MeToo to Black Lives Matter , from calling for Chile Mobile Number List climate change marches to the Arab Spring, from demanding green products to challenging stakeholder capitalism, these generations are driving real change in society and business.
Millennials and Gen Z want responsible brands
The lockdowns resulting from the COVID-19 pandemic reduced the activities of millennials and Generation Z, but not their drive or desire to be heard. In fact, Deloitte's 2021 Global Millennial Survey suggests that the pandemic, extreme weather events, and a charged sociopolitical atmosphere may have reinforced people's passions and given them oxygen.
The new generations in the face of social change
Last year's report reflected the results of two surveys, one conducted just before the pandemic and the second conducted in April 2020, and highlighted the resilience of millennials and Generation Z.
With the devastation of the pandemic affecting virtually every aspect of life, they were able to see and take advantage of the few bright spots (dinner at home, no commute) and saw opportunities ahead. The mood has changed since then:
The wear and tear of the last year, of being cooped up and isolated, living in constant fear of getting sick or watching loved ones get sick, and witnessing devastating events around the world, has drastically undermined optimism.
This year's survey also makes it increasingly clear that millennials and Generation Z are not only resilient, but are channeling their energies into holding themselves and others accountable.
They are the people most likely to report racism and sexism, and to avoid companies and employers whose actions conflict with their personal values.
Of course, that's a generality: no group of people is homogeneous. But millennials and Generation Z, in general, seem more persistent, more vocal, and more apt than others to question and even disrupt the status quo.
These generations believe in the power of people to create change. Although they want institutions to do more and do not hesitate to ask for government intervention to fix what they cannot, they take personal responsibility.
It's evident in their approach to everything from the pandemic to social justice, an approach that has real ramifications for employers, retailers, and all other organizations and institutions.
This year's global survey tracked topics related to the pandemic, including its effect on respondents' behaviors, stress levels and opinions.
And as always, he asked about people's satisfaction with the role of business in society. She also delved into the issues that are important to millennials and Generation Z, especially the environment, social equality and discrimination.
6 key findings
1. Health and employment
The state of health and employment has moved up the list of top concerns, but millennials and Generation Z remain deeply concerned about climate change and the environment.
That was his response after more than a year of the health emergency, the economic impact that it brought with it, political instability, climate change and social discord.
What are the priority problems for two of the generations that are causing the most noise due to their actions and way of thinking in recent times? Are they taking responsibility and getting to work? What is your position towards companies?
Millennials and Gen Z
According to the survey, Millennials and Generation Z came of age at the same time that online platforms and social media gave them the ability and power to share their opinions, influence distant people and institutions, and question the authority in new ways.
These forces have shaped their worldviews, values, and behaviors.
The ability of digital natives to connect, convene, and create disruptions through their keyboards and smartphones has had a global impact.
From MeToo to Black Lives Matter , from calling for Chile Mobile Number List climate change marches to the Arab Spring, from demanding green products to challenging stakeholder capitalism, these generations are driving real change in society and business.
Millennials and Gen Z want responsible brands
The lockdowns resulting from the COVID-19 pandemic reduced the activities of millennials and Generation Z, but not their drive or desire to be heard. In fact, Deloitte's 2021 Global Millennial Survey suggests that the pandemic, extreme weather events, and a charged sociopolitical atmosphere may have reinforced people's passions and given them oxygen.
The new generations in the face of social change
Last year's report reflected the results of two surveys, one conducted just before the pandemic and the second conducted in April 2020, and highlighted the resilience of millennials and Generation Z.
With the devastation of the pandemic affecting virtually every aspect of life, they were able to see and take advantage of the few bright spots (dinner at home, no commute) and saw opportunities ahead. The mood has changed since then:
The wear and tear of the last year, of being cooped up and isolated, living in constant fear of getting sick or watching loved ones get sick, and witnessing devastating events around the world, has drastically undermined optimism.
This year's survey also makes it increasingly clear that millennials and Generation Z are not only resilient, but are channeling their energies into holding themselves and others accountable.
They are the people most likely to report racism and sexism, and to avoid companies and employers whose actions conflict with their personal values.
Of course, that's a generality: no group of people is homogeneous. But millennials and Generation Z, in general, seem more persistent, more vocal, and more apt than others to question and even disrupt the status quo.
These generations believe in the power of people to create change. Although they want institutions to do more and do not hesitate to ask for government intervention to fix what they cannot, they take personal responsibility.
It's evident in their approach to everything from the pandemic to social justice, an approach that has real ramifications for employers, retailers, and all other organizations and institutions.
This year's global survey tracked topics related to the pandemic, including its effect on respondents' behaviors, stress levels and opinions.
And as always, he asked about people's satisfaction with the role of business in society. She also delved into the issues that are important to millennials and Generation Z, especially the environment, social equality and discrimination.
6 key findings
1. Health and employment
The state of health and employment has moved up the list of top concerns, but millennials and Generation Z remain deeply concerned about climate change and the environment.